--- title: "Digital transformation: from product to people" description: Digital transformation means switching focus from product to people for the enterprise, and creating an experience. Don’t talk, just do it. This white paper talks about the customer’s “experience”, and the use of data science and Internet of Things for the people-oriented digital transformation. image: https://blogs.itility.nl/hubfs/Featured_digtale_transformatie_product_mens-051016-1-02.png --- [![itility](https://blogs.itility.nl/hubfs/blog/img/itility%20logo-01.png)](https://www.itility.nl) - Your industry - [Agriculture](https://www.itility.nl/agriculture) - [Energy](https://www.itility.nl/energy) - [Manufacturing](https://itility.nl/manufacturing) - Our expertise - [Business transformations](https://www.itility.nl/business-transformations) - [Software and data](https://www.itility.nl/software-development/) - [IT foundation](https://www.itility.nl/it-foundation) - [Managed services](https://www.itility.nl/managed-services) - [(Generative) AI](https://www.itility.nl/ai/) - [Who we are](https://www.itility.nl/who-we-are) - [Working at Itility](https://careers.itility.nl) - [About](https://itility.nl/about) - [About Itility](https://itility.nl/about) - [Offices](https://itility.nl/about#office-locations) - [Tech partners](https://itility.nl/tech-partners) - [Responsibility](https://itility.nl/responsibility) - [Contact](https://www.itility.nl/#contact) - Your industry - [Agriculture](https://www.itility.nl/agriculture) - [Energy](https://www.itility.nl/energy) - [Manufacturing](https://itility.nl/manufacturing) - Our expertise - [Business transformations](https://www.itility.nl/business-transformations) - [Software and data](https://www.itility.nl/software-development/) - [IT foundation](https://www.itility.nl/it-foundation) - [Managed services](https://www.itility.nl/managed-services) - [(Generative) AI](https://www.itility.nl/ai/) - [Who we are](https://www.itility.nl/who-we-are) - [Working at Itility](https://careers.itility.nl) - [About](https://itility.nl/about) - [About Itility](https://itility.nl/about) - [Offices](https://itility.nl/about#office-locations) - [Tech partners](https://itility.nl/tech-partners) - [Responsibility](https://itility.nl/responsibility) - [Contact](https://www.itility.nl/#contact) [![Picture of Peter Schepers](https://blogs.itility.nl/hubfs/blog/img/Peter%20Schepers-rond.png)](https://blogs.itility.nl/en/author/peter-schepers?hsLang=en) Written by:   ## [Peter Schepers](https://blogs.itility.nl/en/author/peter-schepers?hsLang=en) # Digital transformation: from product to people Digital transformation means switching focus from product to people for the enterprise, and creating an experience. Don’t talk, just do it. This white paper talks about the customer’s “experience”, and the use of data science and Internet of Things for the people-oriented digital transformation. [Click here](https://blogs.itility.nl/hubfs/Content/White%20papers/Artikelen%20NL/itility-digital-transformation-product-mens.pdf?hsLang=en) for the original article in Dutch, or download the English translation below. 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